8 commerce trends for 2018: Convergence and collaboration will win
Retailers need to create personalized and relevant customer experiences to stand out and build loyalty, both online and offline. That means they need access to more data, and intelligent technology to put all that data to use.
If you were to take a look at the digital media and retail headlines of 2017, you may think that brick-and-mortar retail was knocking on death’s door. Despite the harbingers of doom and gloom, the “retail apocalypse” is far from here. While 2017 did reveal fractures in the world of marketing for brands and retailers, the resurgence of retail as the year-end theme couldn’t be more real.
As marketers rush to understand and connect with today’s omnichannel shopper, large-scale data takes center stage as a core asset. With the increasing emphasis on offline innovations, experiences and data collaboration, there will be the eight major trends in the commerce marketing landscape in 2018.
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