Amazon targets the teen market with new program

Amazon targets the teen market with new program

Dive Brief:

  • Teens ages 13 through 17 years old can now shop or stream content on Amazon with their own login through the e-commerce giant’s mobile app, Amazon announced on Wednesday.
  • Parents do stay involved: When their teen places an order on the Amazon App, parents will receive a text or email showing the item, cost, shipping address and payment information. They can then approve the order by text, visit their page to review it in more detail, or set blanket approval by default. Parents can also choose to skip the approval step and set pre-approved spending limits.
  • Parents who are Prime members can share some of the perks with their teens and choose a payment method and shipping addresses for their teens — who would have their own user name and password — and then download the Amazon App to start shopping.


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