An inside look at Lowe’s digital marketing strategy

An inside look at Lowe’s digital marketing strategy

The home improvement retailer is allocating roughly 45% of its marketing budget to digital ads this year, a marked increase from 17% just three years ago.

Lowe’s Cos. Inc.’s ability to tailor messages to consumers’ interests and behaviors, as well as its ability to track the impact of its ads has led the retailer to allocate roughly 45% of its marketing budget to digital ads this year, a marked increase from 17% just three years ago. And with its sales up 20.8% in the first three quarters of 2017, Lowe’s believes its approach is working.

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https://www.digitalcommerce360.com/2018/03/07/inside-look-lowes-digital-marketing-strategy/?utm_source=IRN&utm_medium=Email&utm_campaign=IRN-2018

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