Micro-influencer or brand ambassador: which offers the bigger payoff?
Brand ambassadors and micro-influencers perform similar jobs, but the way they work and the type of results they deliver vary widely. Micro-influencers make high-quality posts in short bursts and have wide reaches, while brand ambassadors produce numerous posts over a longer period, though typically at a lower quality and to a smaller audience.
Both micro-influencers and brand ambassadors can produce successful campaigns, but only if companies’ goals are aligned with each of their strengths. If you’re thinking about partnering with one over the other, first consider whether they align with your expectations and brand identity and weigh the differences between the two options.
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