marketing

Micro-influencer or brand ambassador: which offers the bigger payoff?

Brand ambassadors and micro-influencers perform similar jobs, but the way they work and the type of results they deliver vary widely. Micro-influencers make high-quality posts in short bursts and have wide reaches, while brand ambassadors […]

KenexxLevel1   Blog
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An inside look at Lowe’s digital marketing strategy

The home improvement retailer is allocating roughly 45% of its marketing budget to digital ads this year, a marked increase from 17% just three years ago. Lowe’s Cos. Inc.’s ability to tailor messages to consumers’ […]

KenexxLevel1   Blog
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