8 commerce trends for 2018: Convergence and collaboration will win
Retailers need to create personalized and relevant customer experiences to stand out and build loyalty, both online and offline. That means they need access to more data, and intelligent technology to put all that data […]
An inside look at Lowe’s digital marketing strategy
The home improvement retailer is allocating roughly 45% of its marketing budget to digital ads this year, a marked increase from 17% just three years ago. Lowe’s Cos. Inc.’s ability to tailor messages to consumers’ […]
