retailers

Apps within an app shake up mobile shopping in China

Mini-program applets within Tencent’s WeChat messaging program allow retailers and brands to sell to mobile shoppers and tie into popular marketing programs. It’s easy to get jaded by big numbers coming out of China, but […]

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An inside look at Lowe’s digital marketing strategy

The home improvement retailer is allocating roughly 45% of its marketing budget to digital ads this year, a marked increase from 17% just three years ago. Lowe’s Cos. Inc.’s ability to tailor messages to consumers’ […]

KenexxLevel1   Blog
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