Author: KenexxLevel1

  • Kenexx debuts at ShopTalk – March, 2018. Booth SR-19

    Kenexx debuts at ShopTalk – March, 2018. Booth SR-19

    Kenexx will debut it’s revolutionary platform at Shoptalk 2018.

    Shoptalk covers the rapid evolution of how consumers discover, shop and buy—from new technologies and business models to the latest trends in consumer behaviors, preferences and expectations.

    Established retailers and brands, startups, tech companies, investors, media, analysts and others come together at Shoptalk to learn, collaborate and evolve. Everyone benefits from rich interactions over four days packed with incredible content, wide-ranging exhibitors and productive networking.

    Shoptalk 2018 will have more than 7,500 attendees, up almost 40% from 5,500 in 2017. As Shoptalk gets bigger, it only gets better by (1) maintaining audience seniority, (2) increasing facilitated and curated interactions, and (3) freshening content and speakers.

    For 2018, we’re bringing our U.S. and European events together into one expansive event in Las Vegas to create the industry’s first global dialogue and community.

    VISIT SHOPTALK:

    https://shoptalk.com/

  • Kenexx announces revolutionary word-of-mouth referral app

    Kenexx announces revolutionary word-of-mouth referral app

    Have you ever referred a product or service to someone you know?
    Did that person make the purchase and were they happy?
    Big question: Did you get paid? The answer is most likely “no”.

    Kenexx changes that. With Kenexx, everyday people find great new products and can easily and fluidly recommend those products and services to friends and family.

    But the best part is, you get PAID to do what you already do.

    Brilliant.

    LEARN MORE :http://www.kenexx.com

  • Uber News: Connect Ahead of the Pickup with In-App Chat

    Uber News: Connect Ahead of the Pickup with In-App Chat

    We’re adding a way for riders and drivers to chat right in the Uber app. It’s now easier than ever to get in touch.

    Every great ride starts with the pickup, so we’re always thinking about ways to make the pickup experience as frictionless as possible for riders and drivers alike. That includes helping riders and drivers connect should they need to get in touch with one another to solve for things like road closures, or to just provide information on their exact location.

    READ FULL ORIGINAL ARTICLE:

  • Amazon targets the teen market with new program

    Amazon targets the teen market with new program

    Dive Brief:

    • Teens ages 13 through 17 years old can now shop or stream content on Amazon with their own login through the e-commerce giant’s mobile app, Amazon announced on Wednesday.
    • Parents do stay involved: When their teen places an order on the Amazon App, parents will receive a text or email showing the item, cost, shipping address and payment information. They can then approve the order by text, visit their page to review it in more detail, or set blanket approval by default. Parents can also choose to skip the approval step and set pre-approved spending limits.
    • Parents who are Prime members can share some of the perks with their teens and choose a payment method and shipping addresses for their teens — who would have their own user name and password — and then download the Amazon App to start shopping.

    READ FULL ARTICLE:

    https://www.retaildive.com/news/amazon-targets-the-teen-market-with-new-program/507115/

  • Apps within an app shake up mobile shopping in China

    Apps within an app shake up mobile shopping in China

    Mini-program applets within Tencent’s WeChat messaging program allow retailers and brands to sell to mobile shoppers and tie into popular marketing programs.

    It’s easy to get jaded by big numbers coming out of China, but when a new service attracts 170 million daily users in its first year, that’s worth noting. And it’s especially worth noting when the internet giant behind the service, online gaming and social media company Tencent Holdings Ltd., predicts daily users will nearly triple in its second year to 480 million.

    Called Mini-Programs, this is a technology that allows retailers, brands, bloggers and other organizations and individuals to offer services and coupons to consumers from within the ubiquitous-in-China WeChat (or Weixin) messaging app. For example, a consumer could open a retailer’s mini-program simply by scanning a QR code on a product in a store, then buy the item using the WeChat Pay mobile payment system.

    Other uses include paying for gas, transferring money, playing games and ordering takeout food.

    Given that WeChat claims 938 million active monthly users worldwide and 600 million WeChat Pay users in China, mini-programs offer companies the opportunity to reach large numbers of shoppers without requiring them to download a new app. That offsets the drawbacks: A mini-program must be hosted in the cloud, typically by a service provider, and the applets must be written in a proprietary WeChat programming language.

    READ FULL ARTICLE:

    https://www.digitalcommerce360.com/2018/03/06/apps-within-an-app-shake-up-mobile-shopping-in-china/?utm_source=IRN&utm_medium=Email&utm_campaign=IRN-2018

  • 8 commerce trends for 2018: Convergence and collaboration will win

    8 commerce trends for 2018: Convergence and collaboration will win

    Retailers need to create personalized and relevant customer experiences to stand out and build loyalty, both online and offline. That means they need access to more data, and intelligent technology to put all that data to use.

    If you were to take a look at the digital media and retail headlines of 2017, you may think that brick-and-mortar retail was knocking on death’s door. Despite the harbingers of doom and gloom, the “retail apocalypse” is far from here. While 2017 did reveal fractures in the world of marketing for brands and retailers, the resurgence of retail as the year-end theme couldn’t be more real.

    As marketers rush to understand and connect with today’s omnichannel shopper, large-scale data takes center stage as a core asset. With the increasing emphasis on offline innovations, experiences and data collaboration, there will be the eight major trends in the commerce marketing landscape in 2018.

    READ FULL ARTICLE:

    https://www.digitalcommerce360.com/2018/02/22/8-commerce-trends-for-2018-convergence-and-collaboration-will-win/?utm_source=IRN&utm_medium=Email&utm_campaign=IRN-2018

     

  • Micro-influencer or brand ambassador: which offers the bigger payoff?

    Micro-influencer or brand ambassador: which offers the bigger payoff?

    Brand ambassadors and micro-influencers perform similar jobs, but the way they work and the type of results they deliver vary widely. Micro-influencers make high-quality posts in short bursts and have wide reaches, while brand ambassadors produce numerous posts over a longer period, though typically at a lower quality and to a smaller audience.

    Both micro-influencers and brand ambassadors can produce successful campaigns, but only if companies’ goals are aligned with each of their strengths. If you’re thinking about partnering with one over the other, first consider whether they align with your expectations and brand identity and weigh the differences between the two options.

    READ FULL ARTICLE:

    https://www.mobilemarketer.com/news/micro-influencer-or-brand-ambassador-which-offers-the-bigger-payoff/518293/

  • An inside look at Lowe’s digital marketing strategy

    An inside look at Lowe’s digital marketing strategy

    The home improvement retailer is allocating roughly 45% of its marketing budget to digital ads this year, a marked increase from 17% just three years ago.

    Lowe’s Cos. Inc.’s ability to tailor messages to consumers’ interests and behaviors, as well as its ability to track the impact of its ads has led the retailer to allocate roughly 45% of its marketing budget to digital ads this year, a marked increase from 17% just three years ago. And with its sales up 20.8% in the first three quarters of 2017, Lowe’s believes its approach is working.

    READ FULL ARTICLE:

    https://www.digitalcommerce360.com/2018/03/07/inside-look-lowes-digital-marketing-strategy/?utm_source=IRN&utm_medium=Email&utm_campaign=IRN-2018